Major global elections are scheduled for 2024, therefore tech behemoths like Amazon, Google, and Microsoft have decided to combat false AI and disinformation.
The voluntary agreement states that the proliferation of artificial intelligence (AI) information that aims to deceive, such as deepfake photos, videos, and audio, could "endanger the integrity of electoral processes." It mentions how the rapid advancement of AI is posing both opportunities and difficulties for democracy.
Along with social networking sites like Meta, TikTok, and X (previously Twitter), the companies who signed the agreement include IBM, Amazon, Anthropic, OpenAI, and Adobe. All of these companies will have challenges in preventing damaging content from appearing on their websites.
Enterprise cooperation is required to stop the proliferation of fraudulent AI.
More than four billion people are expected to cast ballots in more than 40 nations this year, including the US, India, and the UK.
When it comes to the development of generative AI (Gen AI) technologies, technology businesses are repeatedly faced with novel situations and demands for increased safety and regulations. Particularly social media companies are being closely watched to make sure that offensive material that can taint elections is taken down from their platforms.
Twenty tech companies committed to working together to develop tools to stop the spread of artificial intelligence (AI) election content on their platforms and to take appropriate action when they signed the agreement last week.
Technology businesses are starting to refocus their efforts on preventing dangerous AI-generated material, even in spite of the continuous popularity of chatbot AI solutions like Gemini (previously Bard) and ChatGPT.
This is partially because, in the middle of international hostilities like the Russo-Ukrainian War, the threat landscape is still changing dramatically. The continuous rapid progress of AI technology might undoubtedly continue to harm global safety if it is not addressed widely.
In order to better Safeguard vital government services and commercial activities, proposed rules like the EU AI Act are made to combat malevolent AI, such as deepfakes.
In order to make development safer before this happens, tech companies have already teamed up to support open-source AI and improve access to AI education. Together with fifty other founding firms, Meta and IBM established the AI Alliance in December 2023 with the goal of accelerating ethical innovation.
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